McComb Printing Inc August 15, 2011


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News From
McComb Printing Inc
Idea of
the Week





Newsletters that inform and impress.
A Message From McComb Printing Inc
The Way I See It

When I Whine

I’ve always found inspiration reading stories about or meeting people who have faced challenges and overcame them. I recently read the following and wanted to pass it along:

Forgive Me When I Whine, by Red Foley

Today upon a bus, I saw a lovely maid with golden hair;
I envied her - she seemed so gay - and oh, I wished I were so fair.
When suddenly she rose to leave, I saw her hobble down the aisle,
She had one foot and wore a crutch, but as she passed, a smile.
Oh, God, forgive me when I whine; I have two feet - the world is mine.

And when I stopped to buy some sweets, the lad who served me had such charm;
He seemed to radiate good cheer, his manner was so kind and warm.
I said, "It’s nice to deal with you, such courtesy I seldom find."
He turned and said, "Oh, thank you, sir!" And I saw that he was blind.
Oh, God, forgive me when I whine; I have two eyes - the world is mine.

Then, when walking down the street, I saw a child with eyes of blue.
He stood and watched the others play; it seemed he knew not what to do,
I stopped a moment, then I said: "Why don’t you join the others, dear?"
He looked ahead without a word, and then I knew; he could not hear.
Oh, God, forgive me when I whine; I have two ears - the world is mine.

With feet to take me where I’d go, with eyes to see the sunset’s glow,
With ears to hear what I should know: I’m blessed indeed, the world is mine;
Oh, God, forgive me when I whine.

Here’s the way I see it: Next time you focus on insignificant problems, think about Mr. Foley’s poem and remember how truly blessed you are.


Idea of the Week
Newsletters Are a Fun Way to Keep In Touch With Customers and Prospects

Newsletters have become one of the most popular ways for companies to keep in touch with their customers. A well-written, interesting newsletter can establish expertise and credibility, inform and educate, as well as increase sales and influence positive word-of-mouth referrals.

Here are some tried and true newsletter do’s and don’ts:

People Like:
  • Interesting subjects
  • Short articles
  • Good visuals
  • Easy-to-skim designs
  • Bulleted lists
  • Content telling how to make money, save time
  • Clear organization
  • Calendars
  • Offers, benefits
People Don't Like:
  • Intimidating pages
  • Disorganized information
  • Long, continuing articles
  • Overly frequent mailings
  • Irrelevant content
  • Impersonal tone
  • Receiving multiple copies
  • Chaotic page design
  • Too many pages
If you’re looking for unique ideas or expert advice on how to create a newsletter, or simply spice up your current newsletter, stop by our print shop. Not only can we provide you with inspiring ideas and printed examples; we can also help you create a powerful newsletter that will boost sales and stay within your company’s budget.


See more great ideas like this!
Click here to visit the McComb Printing Inc Ideas Collection.

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