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McComb Printing Inc May 20, 2014

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
McComb Printing Inc
Idea of
the Week

Look Ahead with Ease
A Message From McComb Printing Inc
The Way I See It

Long ago, a group of men were crossing a river that had overflowed its banks. Each man crossed on horseback fighting for his life, and several didn't make it across. An elderly traveler carefully watched the group traverse the treacherous river and then carefully selected one of the men on horseback to help take him across. He agreed without hesitation, so the traveler climbed on, and the two made it safely to the other side of the river. After they crossed, the man asked the elderly traveler why he selected him to take him across the river, and he replied "Many of the men had a "no" written on their faces, but you have a ‘yes' face."

Here's the way I see it: Thomas Jefferson once said it best, "Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude." We're here to help you reach all your print marketing goals. Give us a call today!


Idea of the Week
Perfect Estimates Every Time

If you don't get projects printed every day, it can be tough to know exactly which details are important for your next print project when talking with your printer. You may come armed with what you think is all the relevant information, as well as a well-formatted document, only to discover that you're more unprepared than you thought. Make getting an estimate easy with this handy guide!

Selecting Your Paper

The weight of paper you need for your printing project can vary based on your needs. For example, would you print a postcard on floppy inkjet paper? Probably not if you want it to survive the mailing process! Even if you aren't familiar with all of the nuances of paper selection, your printer can provide more information or make a recommendation based on your project specs.

paper on pallet

Folding and Binding

Depending on the type of project you're considering, you may need it either folded or bound. Folding is best for small brochures, letters, or posters while binding and other finishing options are ideal for larger projects such as books or folders of information.

The most commonly used binding options are:

  • Saddle stitch (staples in the middle of the fold)
  • Perfect binding (think of a traditional bookbinding)
  • Spiral or comb binding (similar to a spiral notebook)
  • Drilled binding (holes are drilled, as you would use for a 3-ring or 4-ring notebook)

Standard folds include:

  • single fold
  • brochure fold
  • accordion
  • gate folding

Binding options

Colors and Bleeds

Are there specific colors in your brand logo that need to be recreated exactly in your print project? If so, this an important detail when describing your print project.

Color is generally described as 4/2 or other "fractions." These notes indicate that there are four colors on the front of the sheet and two on the back. While it isn't critical that you know the printing terminology to get the perfect estimate, you will need to know how many colors are needed. Keep in mind that while four-color printing technically is four colors (cyan, magenta, yellow, and black), to you, it will appear to be a full-colored, vibrant piece.

When it comes to color, it's also important to know whether or not your image goes to the very edge of the page, also known as a "bleed." Be sure to come prepared with that information if the design reaches the edge on all four sides of the paper, as this can also affect your estimate.

color book

Finally, keep in mind these additional details when requesting an estimate: the quantity of items that you need to be printed, the printed and finished sizes for your project, the number of overall pages, your delivery date, and any delivery instructions. While it may seem as though you have plenty of time for your project, small decisions can cause delays -- which can really add up in project time!

Are you ready for your next printing estimate? Give us a call today!

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