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McComb Printing Inc May 20, 2014


An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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A wry look at the absurdities of everyday life.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
McComb Printing Inc
Idea of
the Week





Not All Are Created Equal
A Message From McComb Printing Inc
The Way I See It

Long ago, a group of men were crossing a river that had overflowed its banks. Each man crossed on horseback fighting for his life, and several didn't make it across. An elderly traveler carefully watched the group traverse the treacherous river and then carefully selected one of the men on horseback to help take him across. He agreed without hesitation, so the traveler climbed on, and the two made it safely to the other side of the river. After they crossed, the man asked the elderly traveler why he selected him to take him across the river, and he replied "Many of the men had a "no" written on their faces, but you have a ‘yes' face."

Here's the way I see it: Thomas Jefferson once said it best, "Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude." We're here to help you reach all your print marketing goals. Give us a call today!

 


Idea of the Week
Understanding Photoshop File Formats

If you're not familiar with standard Photoshop file formats, it may sound like a foreign language. Fortunately, there are only a few options that are used regularly in printing. Understanding the differences and when to use each particular file format will ensure that you have the best possible outcome with your printed projects. The three key file formats that you should be aware are PNG, JPEG, and RAW formats.

PNG Format

The big value that PNG brings to the virtual table is the ability to display graphics on a transparent background. This is especially important if you're creating a logo or artwork with multiple layers -- or stacks -- of graphics. While this is a nice-to-have feature when you're combining files together or overlapping images, the file size does tend to be larger than with other standard formats. Some browsers also interpret PNGs differently than others, making it important to preview your work on various platforms when using PNGs on a website.

PNG vs JPEG

JPEG Format

If you're a Windows user, you may be more familiar with seeing this file typewritten as JPG, although they both represent the same file type. JPEG files are known as an all-around workhorse because the file types are relatively small and the quality can be quite high. Many of the images that you'll see on websites are JPEG files as the smaller file size allows a website to load more quickly. The key difference between PNG and JPEG is the inability of a JPEG to offer a transparent background. In the absence of color in the background of an image, JPEG will default to appear white.

RAW Format

Raw Format

Technically, RAW isn't a format at all, but rather a description of files without additional processing applied. These files may come from camera manufacturers such as Nokia or Canon, but the key identifier for RAW files is their sheer size. It is not unusual for a RAW file to be ten times the file size as a JPEG or PNG format. These files are meant to capture the depth and dimension of photography in their full glory, while JPEG and PNG are more likely to be an approximation of the original file with far fewer details.

It can be difficult for the naked eye to tell the difference between these types of images. However, if you're looking at each of them at 100 percent magnification on a screen, like a graphic designer will to make adjustments, you'll understand why it's important to know what type of file you are dealing with.



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